The more quality contacts you have in your database, the higher your chances of generating new business. Plus, you also increase your chances of getting more referrals and repeat businesses if you can nurture existing relationships as well as new leads. To grow your CRM database, here are some tips to consider.
1. Start Close to Home
Think of family members, colleagues, business associates and professionals that you probably know but are not in your real estate Ixact CRM. List them out and, once the inventory is completed, you’ll realize you have a long list of people who may be potential leads. Now add them to your database.
2. Organize a Client Appreciation Event
This is one of the best ways to show how much love you have for your clients. And what do you get in return? Increased client loyalty. More importantly, you’ll attract new prospects that you can add to your real estate CRM database. Organizing these events at regular intervals will help grow your database.
3. Add Previous Customers
Chances are you have previous contacts that you probably haven’t spoken to for a long time. Go through your contact list and fish them out. Then, put a call through and make them see reasons why they should keep transacting with you. Draft and send compelling marketing emails to keep in touch over time.
4. Meet Other Business Professionals
Being in the real estate industry gives you easy access to meet professionals from other fields. Take the chance to introduce yourself to those who don’t yet know you and let them know what you do. New business contacts from networking can lead to sources of referrals. Meet with professionals from all walks of life in your town, including contractors, lawyers, movers, accountants, auto repair specialist, etc.
5. Use Social Media
Social media is home to billions of users. You likely already have thousands of Facebook friends, Twitter followers and Instagram followers on your social media accounts. Some may only be acquaintances who aren’t in your database yet. Leverage these connections to build your contact list. Start contacting some of your connections on LinkedIn, asking them to get together for coffee. Start building relationships with your followers, and eventually, you’ll gain new contacts to add to your database.
6. Set Achievable Goals
When it comes to increasing your CRM database, consider it a marketing strategy to ensure you commit to the task. Set SMART goals and commit to adding a realistic number of new contacts to your list by a certain date. This will keep you accountable to growing your database. If you commit to adding seven new contacts every day, for example, you could grow your database by more than 2,000 contacts by the end of the year.
As a real estate agent, one of your most valuable assets is your CRM database. Get creative and commit to growing your contact list. This task will enable you to generate new business, gain more referrals, and gain repeat business over the long term. These tips can help ensure you efficiently grow your list.
